Inicio > Filosofía marxista, Psicología marxista, Teoría crítica acumulada > “The Role of Language and Ideology in Social Reproduction According to Rossi-Landi”: Augusto Ponzio

“The Role of Language and Ideology in Social Reproduction According to Rossi-Landi”: Augusto Ponzio

Abstract

Rossi-Landi elaborated such concepts as linguistic production, linguistic work and linguistic capital in social reproduction, identifying homological relations with material production. These concepts describe factors that are fundamental in today’s social reproduction cycle as also emerges from the circulation of such expressions as ‘immaterial resource’, ‘immaterial capital’ and ‘immaterial investment’ in linguistic usage today. All this is accompanied by awareness of the importance of education, information and specialized knowledge for development and competition in present day knowledge society. Until recently material production and linguistic production, that is, manual work and intellectual work, were thought to be separate but related homologically at profound genetic and structural levels. The novelty is that in the world of global communication linguistic and material production have merged. The computer has united hardware and software in a single unit. The connection between work and material artefacts, on one hand, and work and linguistic artefacts, on the other, is now obvious such that the superior capacity of linguistic, that is, ‘immaterial work’, is also now obvious. Linguistic work leads the processes of production and development.
1. ‘Linguistic work’ or ‘immaterial work’in global communication-production
system

Rossi-Landi authored Il linguaggio come lavoro e come mercato in 1968 (now 2003, Eng. trans. Language as Work and Trade , 1983) which still today is extraordinarily topical for foresight and analytical capacity. He anticipated problems now centrally important in the present phase of development in the late capitalist system, where communication is a constitutive factor in production and so-called ‘immaterial work’ is the principle resource. Communication plays a dominant role not only in the intermediary phase in the productive cycle, the phase of circulation or exchange according to market logic, but also in the phases of production and consumption, especially with the development of technology, therefore of automation, computerization, and of the communication network at large. After realizing that commodities are messages, and, now, that messages are commodities, it is obvious that consumption is essentially consumption of communication, and production is production of communication, and vice versa.

Rossi-Landi elaborated such concepts as linguistic production, linguistic work and linguistic capital in social reproduction identifying homological relations with material production. As revealed by certain expressions now in use in everyday language such concepts are recognized as describing factors that are no less than fundamental in today’s social reproductive cycle. The expressions we are alluding to include ‘immaterial resource’, ‘immaterial capital’ and ‘immaterial investment’, which circulate with the statement of awareness of the fundamental importance for development and competition in present-day knowledge society of education, information and specialized knowledge. Until quite recently material production and linguistic production, in the form of manual work and intellectual work, were conceived to be separate though related homologically at profound genetic and structural levels. The novelty is that in the world of global communication linguistic production and material production have come together and become one. With the advent of the computer in which hardware and software come together in a single unit the connection between work and material artefacts, on the one hand, and work and linguistic artefacts, on the other, has been evidenced unequivocally to the point that the superior capacity of linguistic work, which is ‘immaterial work’, is obvious. In other words, linguistic work leads the processes of production and development.

The underlying assumption of this book of 1968 by Rossi-Landi is that linguistic production is a fundamental factor in social life, and as such is homologous with the production of utensils and artefacts. (This assumption was to be developed more systematically in theoretical terms in his subsequent books, such as Linguistics and Economics, 1975). Verbal language is described as a system of artefacts, while other systems of artefacts are conceptualized in terms of nonverbal sign systems. This approach led to expanding the concept of linguistic production into sign production. In such a framework it is clear that concepts originally developed in different fields from the verbal, such as ‘consumption’, ‘work’, ‘capital’, ‘market’, ‘property’, ‘exploitation’, ‘alienation’ and ‘ideology’, may be applied to studies on language. In the same way, concepts developed in relation to studies on verbal language are applied to nonverbal sign systems, such that we may speak of linguistic consumption, linguistic work, linguistic capital, linguistic alienation, and so forth. Rossi-Landi’s research lays the foundations for an approach to general semiotics that includes and unites linguistics and economics as well as other social sciences. His view on human behaviour is global and evidences with great foresight that separatism among the sciences in globalized communication-production society is untenable, indeed truly anachronistic.

The Role of Language and Ideology in Social Reproduction According to Rossi-Landi

  1. Aún no hay comentarios.
  1. No trackbacks yet.

Responder

Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Cerrar sesión /  Cambiar )

Google photo

Estás comentando usando tu cuenta de Google. Cerrar sesión /  Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión /  Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión /  Cambiar )

Conectando a %s

A %d blogueros les gusta esto: